Performance MarketingCreative DirectionCRO
How We Helped Luxe Living Co. Scale With Full-Funnel Creative.
Luxe Living Co. needed a performance engine that didn't sacrifice brand feel. We rebuilt their funnel end to end — from ad creative through to checkout — and turned it into a predictable growth channel.
3.2×ROAS in 90 Days
40%Lower CAC
₹10L+Monthly Ad Revenue
The Challenge
Rising Ad Costs
Acquisition costs on paid social had crept up quarter over quarter with no clear lever to pull.
Generic Creative
Ad creative wasn't differentiated from category competitors, so campaigns leaned entirely on discounting.
Our Strategy
Full-Funnel Creative System
Built a testing pipeline that paired UGC-style hooks with brand-led landing experiences.
Always-On Testing
Ran structured weekly creative tests to keep cost-per-result trending down instead of plateauing.
The Outcome
- Revenue Growth3.2× ROAS sustained across a 90-day scaling window.
- EfficiencyCustomer acquisition cost dropped 40% versus the prior quarter.
Key Learnings
Creative Is the Lever
Once targeting was optimized, creative freshness was the biggest driver of performance.